I have had the opportunity to meet Peter, founder of Zeitwinkel, a few times in the past. We chatted during Baselworld and at other occations about his Swiss made timepieces. So now his company has been around for twelve years. Since the foundation of his watchmanufacture called Zeitwinkel, customers as well as watchenthusiasts alike and other have have come up with the same questions over and over again:
- “Why should anybody buy a watch from such an unknown brand?”
- “Why are your watches so expensive?” and funnily enough, “Shouldn’t your watches be more expensive?”
- “Why did you chose such a strange name for the brand instead of reviving an existing name?”
- “Aren’t your “manufacture” movements in reality ETA clones made in China?”
- “Why don’t you have a sports or luxury car theme and employ athletes or movie stars to promote your brand?”
Fortunately, more and more watch enthusiasts enjoy doing their homework and subsequently became proud owners of a Zeitwinkel timepiece. It is always difficult to convey that Zeitwinkel just wants to build good watches the traditional way without creating an artificial world around them. This is their latest attempt at explaining Zeitwinkel and how they build watches, and it is shown in their newest video:
For more information, check their homepage at Zeitwinkel.