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P R E S S R E L E A S E
Hillary Tenzing Edition: new name to avoid Rolex confusion
With the Hillary Tenzing Explorer project well on its way, there is confusion in the watch community
world whether it is a Rolex project or not. It is not. To make an end to all confusion and speculation,
the HTE Team decided to change the name to Hillary Tenzing Edition. This change emphasizes what
HTE is all about: a special limited edition honouring two of the greatest mountaineering families of all
times.
Video message from India and New Zealand
Peter Hillary and Jamling Tenzing Norgay made a video statement from their homes in New Zealand
and India on why we felt it was important to change the name to Hillary Tenzing Edition. Have a look
on www.hillarytenzingedition.com.
Legendary families
Hillary Tenzing Edition is primarily a tribute to Sir Edmund Hillary and Tenzing Norgay and their
ground breaking achievement as the first humans on the summit of Mount Everest in 1953. Many
years later their sons, Peter Hillary and Jamling Tenzing Norgay followed their fathers’ footsteps to
the world’s highest mountain.
Role of Rolex
Hillary Tenzing Edition also acknowledges Rolex as prime brand at the forefront of exploration. Rolex
watches have been the timepiece-of-choice on Everest since the 1950s thus creating an impressive
heritage as the ultimate sports watch.
HTE contents
The Hillary Tenzing Edition series is limited to 88 packages. Each package comes with various
custom-made items commemorating the 1953 Everest expedition, such as a unique silver
mountaineering pin, a limited HTE edition of the book Everest by George Band and a leather bound
map of the original 1953 expedition route to Everest. Buyers of a HTE package get an once-in-alifetime
opportunity to join Peter Hillary and Jamling Tenzing Norgay on a private trek to Everest
Basecamp in May 2012.
Centrepiece of each package is a set of 3 Rolex Explorer models with the personalized vintage HTE
look-and-feel to represent the unrivalled history of Rolex in exploring the world’s final frontiers.
High demand
In May 2011, HTE number 88/88 was sold for $104,568 at Christie’s in Geneva. The revenues of the
auction went entirely to the Hillary and Tenzing family foundations.
We continue working on the other HTE packages for which we have already received many
pre-orders from major Rolex dealers and collectors.