Jack Heuer, whose Great Grandfather Edouard Heuer founded the company carrying his lastname, just turned 85 last Saturday.
He ran Ed. Heuer & Co from 1961 to 1982. Since 2001 he is honorary president of Tag Heuer fulfilling representative tasks.
His birthday was already celebrated during the Geneva Phillipp’s Heuer Parade auction preview event with a huge cake carrying another 85 cakes.
In addition, a limited edition Autavia of 1932 pieces is dedicated to his birthday.
And the caseback is especially engraved.