Jack Heuer, whose Great Grandfather Edouard Heuer founded the company carrying his lastname, just turned 85 last Saturday.
He ran Ed. Heuer & Co from 1961 to 1982. Since 2001 he is honorary president of Tag Heuer fulfilling representative tasks.
His birthday was already celebrated during the Geneva Phillipp’s Heuer Parade auction preview event with a huge cake carrying another 85 cakes.
(Left to right: Jack Heuer, Catherine Eberle, Tag Heuer museum curator, and Aurel Bacs of Phillipps)
In addition, a limited edition Autavia of 1932 pieces is dedicated to his birthday.
(picture courtesy of Tag Heuer)
And the caseback is especially engraved.