The situation is unusual to say the least. Is it right to launch a new timepiece in this context? Some will say no. Others will say yes, absolutely, life must go on.
The whole team at MB&F is fully aware – and directly impacted – by the magnitude of the COVID-19 crisis, but they’ve decided to make the best of it and forge ahead.
So here it is: Horological Machine No.10 – aka HM10 ‘Bulldog’.
I can`t believe we are already at horological machine number 10…
A rounded, compact body of titanium or red gold, coupled with a generous ration of sapphire crystal. Two prominent aluminium time-display “eyes”, rolling at anyone who dares look its way. A collar studded with projections that allow you to wind the mainspring or set the time. Stout but flexible “legs” that wrap firmly around your wrist. A big heart beating steadily at 2.5Hz (18,000vph). And a massive jaw that opens and shuts, showing you how much power your canine friend has in store: fully closed tells you that he’s wound down and ready for a nap. If you can clearly see the rows of shining teeth, get ready, because Bulldog is full of energy.
The manual-winding engine of HM10 Bulldog was designed and developed in-house, leveraging precious experience built up over the years: the flying balance wheel hovering just beneath the central dome of sapphire crystal, the unconventional 3-dimensional power reserve indication, the paper-thin aluminium domes, the dual crown system, separating winding and time setting… HM10 Bulldog is a highly-bred machine.
One final piece of advice for those who come across HM10 Bulldog is engraved on its body. The beast may be intimidating, but it ultimately exists in service of another: “Forget the dog, beware of the owner”.
HM10 ‘Bulldog’ is available in two launch editions:
– grade 5 titanium body with blue “eyes” (retail price before taxes: CHF 98,000 / USD 105,000 / EUR 92,000 + VAT);
– 18k red-gold and titanium body with black “eyes” (CHF 112,000 / USD 120,000 / EUR 105,000 + VAT).