|Every revolution is based on values|
The other reason the story of Pancho Villa again finds its way into the second chapter of The Unnamed Society is that each revolution depends on exclusivity (at the core there is always a very small group in the know), secrecy (nothing out in the open) and trust (as sharing true beliefs is risky, trust is paramount).The higher the stakes, the harder it is to become part of the inner circle. In describing Pancho Villa and the way his legend grew, John Reed, the writer and journalist who chronicled Villa, referred to the revolutionary’s redoubt at El Paso as the ‘Supreme Lodge,’ an almost haloed place where the ‘Ancient Order’ under Pancho Villa resided.To fight and die for the revolution was to go down in history as just another tragic footnote. To fight and die for Pancho Villa was to live on eternally as a ‘verdadero hombre,’ a genuine man. This sense of belonging to something greater than oneself, of sharing an evident yet secret understanding, and attaining the seemingly impossible – this is core to The Unnamed Society.
Giving life to art: the movement by L’Epée
Without knowing it, Samuel Colt revolutionized the impact of time: The revolver conferred the power to stop time cold by eliminating the manual reloading process – and thus eliminating the – all too often fatal – vulnerability that came with having to chamber a new round.
Only three years separate the founding of the L’Épée watchmaking manufacture and Samuel Colt’s patent for the mechanically indexing cylinder at the heart of the revolver. Nearly two centuries later, The Unnamed Society bade the masters in the art of time to create a timekeeping masterpiece for the appreciators of finer things and visionary collectors who belong to its covert circle.
L’Épée was founded in 1839, the year when John Davidson Rockefeller Sr. was born, and Louis Daguerre took the first photograph of the moon. Today, the company is based in Délémont, in the Jura Mountains, the cradle of Swiss watchmaking tradition. When The Unnamed Society approached Arnaud Nicolas at L’Épée, it was clear that more than the right partner had been found for creating the impossible never before imagined: a kindred spirit.
“We knew from the outset that we were working on something truly special. Translating the vision of the team into a unique clock caliber has been the challenge of a lifetime and all of us here at L’Épée are very proud of the result. Working with time from all its angles, historical, mechanical and aesthetic, has rarely been so rewarding,” says Arnaud Nicolas, CEO of L’Épée.
Pierre Salanitro, CEO of SALANITRO SA, adds: “When the creators of The Unnamed Society came to us with their ideas for The Diamond, we immediately grasped the complexity and uniqueness of the project. We came up with a totally innovative design and fabrication approach, so ambitious that we were not sure we would be able to make it happen. The team and I met the challenge! Seeing it showcased today in the most beautiful setting brings us joy and undisguised satisfaction. We are very proud of the work accomplished. »
A new tenet for the art of gifting
The Unnamed Society presents that rarest of constellations in the world of collectible art: when beauty and fascination shine through in the history, authenticity and artisanship that have been so mindfully interwoven to ‘create the impossible that defies imagination.’
Heightened senses. Clarity of purpose. Absolute discretion. With the same traits as the owl in the logo, the team of passionate inventors, designers and artisans who form The Unnamed Society conceive the impossible, and then make the unimaginable a reality. What motivates them is the challenge to unlock secret desires and create the impossible for those who already have everything.