RJ IS RAISING THE CUTENESS BAR BY BRINGING HELLO KITTY TO ITS WORLD
This is a funky, kinda funny, watch. “Hello Kitty” has been a reigning pop icon since her creation in the mid-seventies.
To mark RJ’s first women’s only collection, the brand is paying tribute to an undeniable iconic figure. Both the strong personality built around the Hello Kitty character and the unchanged – thus recognizable – design make her a cross-generational symbol for women of all ages.
The collection showcases Hello Kitty’s personalities translating into different models: glossy with the lacquered applique and the polished bezel, sparkling with an added set bezel or glittery with the applique in diamonds and pink sapphires. Each model is limited to 76 pieces to celebrate the year of the rise of the Hello Kitty character.
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