The word “Perpetual” which you find on virtually every Rolex dial is not only a word, it is representing the Rolex spirit.
Behind the Rolex crown is a way of thinking about Rolex’s place in the world and an aspiration to contribute.
Rolex calls this perpetual spirit.
Rolex intends to support science, education and knowledge for further generations and is awarding enterprise with its award.
To read stories about what Rolex is doing for future generations as well as its own history, go to their new site at:
A very interesting article is about the founder of Rolex: Hans Wilsdorf, German born, he lived in Great Britain before moving to Switzerland where he started this amazing watchbrand. Continue to read over here: