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We wish to reveal how Watchonista tricked you to celebrate the 1st of April, 2012! Of course, the hoax was the post entitled “Breaking news: Hublot secures the rights to brand the helipads of the city of Sao Paulo, Brazil!”.
Indeed, our post stated that Hublot and its CEO Mr. Jean-Claude Biver hadsuccessfully negotiated with the ANAC (National Civil Aviation Agency) the exclusive rights to brand the helipads of Sao Paulo, as part of the 2014 World Cup’s organization, which will take place the Brazilian City.
Obviously, this statement was just a figment of our imagination as, to our best knowledge, Mr. Biver never had the intention of spending money to redecorate the helipads of Sao Paolo! We hope we tricked you successfully, and we apologize to our readers and deeply appreciate that Mr. Biver allowed us to use his name for this joke!
See you next year! April fools…