Mechanical watches made in Switzerland, designed in California.
Xetum is a young watchbrand which was founded by Jeff Kuo who I met at the Baselworld 2012 Schnitzel dinner.
Xetum currently has two flagship lines, the Tyndall collection and the Stinson collection.
The Tyndall collection (from official pressrelease):
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Movement
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Swiss-made ETA 2895-2 elaboree-grade automatic movement with 27 jewels
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Hour, minute, and small second hand
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Date indicator
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28,800 vibrations per hour
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42 hour power reserve
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Case
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316L stainless steel case
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Screw down crown
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40mm diameter x 11mm thickness
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10 ATM (100 meters) water resistant
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Dial and hands
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Black or off-white dial
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Recessed small second subdial
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Super-LumiNova on 12, 3, 6, 9 hour indexes and hour/minute hands
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Crystal
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Sapphire front crystal with anti-reflective coating on interior of crystal
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K1 hardened mineral crystal on exhibition back
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Strap and buckle
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Naturally tanned leather strap with inner lining of Italian cork
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Pushbutton-release stainless steel butterfly clasp with engraved Xetum logo
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Watch strap attached with 20mm springbar
Xetum’s flagship Tyndall timepiece blends modern aesthetics with instrument-style functionality. Based around an elaboree-grade ETA 2895-2 automatic movement, the Tyndall seamlessly integrates features such as 24H indicators and a small second subdial into Xetum’s signature lugless case.
The Stinson collection:
Jeff decided to offer his watches on the internet as well and they can be ordered right from his homepage. An unusual move which appears to prove successful.